Google has rolled out two brand new features for Google Search Console performance reports, aimed at improving the efficiency of data analysis reports. Site users can now filter data with regular expression (regex), and also use a revamped comparison mode that supports more than one metric. This update was introduced on Wednesday, April 07, 2021.
With regular expressions, or regex, users can now create more complex query and page based filters. This will enable advanced by replacing regular phrases for strings of words or characters. Google explains it well: “For instance, let’s say your company is called ‘cats and dogs’ but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d’. You can use a regex filter to capture all of your branded queries by defining the regex filter: cats and dogs|cats & dogs|c&d.”
Before this, Google Search Console only allowed filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string. Using the regex filters, users can develop more complex queries.
To enable the regex filter, users need to create a query or page filter, and then select ‘Custom’ on the dropdown menu.
Revamped Comparison Mode
Site users have been using the comparison mode in Google Search Console to answer comparison based questions. Before now, it didn’t show a comparison column with a relative difference in percentage if more than one metric was selected.
With the new update, the comparison mode now fully supports cases where more than a single metric is selected. The interface has also been improved so that results can be viewed side-by-side, almost doubling the area available for the data table. The revamped comparison mode also supports the new regex filter for queries and pages.
Thanks to these two improvements, users can now gain valuable insights about a site’s performance data on Google. The end objective is to add more value to your Search Console performance reports.