Recently there was a huge controversy regarding Myntra’s logo being offensive towards women. Naaz Patel, an activist based in Mumbai, working for an NGO, Avesta Foundation, demanded the logo of this e-commerce company be changed.
According to DCP Rashmi Karandikar of Mumbai Police’s Cyber Crime Department, the logo was offensive and an email was sent to the e-commerce giant, demanding its removal. Officials from Myntra came up to meet the Mumbai police and have confirmed the removal of the logo. Not just that, the officials also guaranteed the replacement of their logo from their websites, apps as well as packaging.
This event took place in December 2020. Today the e-commerce company took it down and replaced it with a new emblem. The issue was addressed with some minimalistic changes in the logo. However, the public reaction to Myntra’s taking down of the old logo is somewhat sarcastic. There has been a wave of trolling and memes following the event. Netizens have opined the complain to be exaggerated. To know more read: https://www.businesstoday.in/current/corporate/netizens-cant-hold-back-laughter-after-myntra-decides-to-change-logo-over-complaint/story/429603.html
Myntra is one of the leading e-commerce websites in India for apparel and accessories. A logo is considered to be one of the most important aspects of a brand. Hence, an objection regarding the logo is always a big deal. Myntra responded quickly to the complain and solved the issue at the earliest hour.